My Account 
Blog
The Brand Establishment leadership and its member Certified Brand Strategist’s express opinions, perspectives and thoughts frequently. Here are several commentaries we hope you will read, digest, and respond to.
We will also offer comments on outside brand commentary that we think is relevant and of value to all who are involved in brand development, branding and marketing.
What “The Pitch” Really Says About Our Industry.
Like many of us in the world of marketing, I am sure you were at least interested to view AMC’s newest offering. Called The Pitch, it is a weekly TV series created to follow two advertising agencies (I resisted calling them marketing firms, more on that… Read the full entry
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Smart agency principals look beyond technology for innovation.
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April 5, 2012
Who are really the most innovative companies?
I’m really happy that my favorite brand made the #1 position on Fast Company’s “The World’s 50 Most Innovative Companies” list (November 2012) the top four… Read the full entry
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10 Lessons From A “Creative” In The CEO’s Office
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April 13, 2012
KEVIN OHANNESSIAN, a freelance editor and writer covering the game industry, for Gamasutra, Co.Create, and Fast Company, talked to Eric Hirschberg about how his background on the creative side of marketing affected his approach to his role… Read the full entry
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How To Kill A Brand In Less Than An Hour
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You have all seen it happen and probably been a part of the slaughter. Maybe…even experienced it yourself. In fact, I bet you have and probably recently.
Imagine for a moment that you are having technology issues and your technology provider is… Read the full entry
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Marketing professionals should look through their brand lens for communications clarity.
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How one voice can streamline decision-making and economize marketing.
I recognize that most marketing folks do not live a luxurious work life. Let’s face it, marketing means execution. That job entails, among other things, the support of… Read the full entry
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Why do brands fail?
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Lack of conviction and commitment. What a waste!
I am continuously surprised at the large list of companies who realize and identify the supreme importance of developing their brands. Engage the process, identify the USP's necessary to deliver… Read the full entry
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Marketing professionals know, but they sometimes need to remind sales.
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How using the brand script in all applications will lead to sustainable relationships with customers – and that means more sales.
Marketing Directors, Ad Managers and CMO’s all know that if we produce an ad with a message that distinguishes… Read the full entry
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Great minds think alike. So do great brands.
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Dateline-San Diego.
I just came home from our two-day semi-annual meeting of Brand Establishment Certified Brand Strategists.
I’m exhausted. And, it is not what you think. Oh sure…when strong minded agency principals get together and… Read the full entry
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Brands such as Southwest will “rock you” at every turn.
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Holiday travel is no fun, let’s face it. At some point - from the moment you leave the house to your final destination you feel like mooing. It’s “get in this line”, “take your shoes off”, “are you wearing a belt? and,… Read the full entry
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Are You Crazy Enough To Change the World?
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As the managing partner of a brand development training organization for marketing firms and the founding partner of my own marketing communications firm, my blog posts are usually targeted to ad agency or marketing firm principals for obvious reasons. I’ve… Read the full entry
