Who we are

The acknowledged authority in Brand Development

The Brand Establishment perfected the first contemporary brand development process for small to mid-sized advertisers more than two decades ago. Our proprietary tools and procedures have been utilized to successfully deliver valuable brand distinction to companies in virtually every business sector - hundreds of times.

Over the years, the BE has trained a national network of small to mid-sized ad and PR agencies, design firms and marketing consultants. And through its graduate-level coursework, alumni hold the designation as the only Certified Brand Strategists in the country. This training has also transformed these shops into the acknowledged brand-building authorities in their markets.

Today, the Brand Establishment is the recognized brand authority and knowledge resource. And the BE’s highly skilled agency members enjoy a well-earned recognition as the new generation of thought leaders in brand development and branding.

• Process

  Brand development aligns a business strategy with a brand strategy that will anchor all tactical marketing initiatives – to all audiences, external as well as internal. Our proprietary process, “Turning the Telescope™” combines proven techniques with creative insight to uncover…
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• Our Founding Principles

  The Brand Establishment’s mission is to clear up the decades-long misconceptions surrounding branding and brand development, provide answers, new tools and smart, brand-building strategies to small and mid-sized marketers. At the same time, help to advance brand development’s increasing…
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• Our Founding Principals

  The Brand Establishment organization is the result of some forty years of brand-building expertise, as evidenced by its two Managing Partners. Rosemary Breehl and Tom Traynor and Founding Partner, Jim Hughes.

  Each brings to the organization a wealth of experience with local, regional…
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• Certification Advisory Board

  Each Certified Brand Strategist candidate must demonstrate and pass a rigorous program of learning, oral and written examinations, text book discussions, personal visits and regularly-scheduled teleconference meetings to achieve Certification in their respective markets. In addition,…
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• Member Firms

  
  Engaging a Brand Establishment member agency principal and his or her firm to work with you is like taking your marketing communications effort through graduate school.

  Each BE firm principal or consultant has completed advanced study courses and lab work leading to the mastery of brand…
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• Become a Member Firm

  THE TRAINING IS TOUGH.
  THE BENEFITS ARE MANY.
  The BE is graduate school for your agency. The training, course work and curriculum plan includes the study and the practical application of the eight steps of brand development and branding.…
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