Become a Member Firm

THE TRAINING IS TOUGH.
THE BENEFITS ARE MANY.
The BE is graduate school for your agency. The training, course work and curriculum plan includes the study and the practical application of the eight steps of brand development and branding. The result of the training is a designation as a Certified Brand Strategist (CBS) that is awarded at the end of the four and a half to five-month program.For member firms, we also provide on-going training and counsel. We teach a new business development program (The Art of Stalking™) that has proven very successful, (quickly self-liquidates the cost of membership) we also provide new business tools, articles on business and brand development that we write and distribute to each member for rewriting and distribution to their clients, prospects and local business media.

Those agency principals who do become certified by The Brand Establishment enjoy many membership benefits.

Members receive:

• 1 ½ - day seminar and training at your shop

• Training - Eight weeks on-going by phone – one hour per week

• Protected area – DMA or equivalent

• Artwork, copy and templates for web site, collateral and marketing materials

• Link to and identification on the BE national web site (After certification)

• Prepared Articles – dozens of articles, opinion pieces, white papers and brand perspective written by BE leadership, BE members agency principals and other industry leaders.

• CBS (Certified Brand Strategist designation) – 4 ½ - 5 month curriculum with text book monthly section reviews with trainers, case study preparation, presentation to review board, peer review presentation and final exam. As well, each certification candidate is assigned a BE mentor for the duration of the training.

• On-going counsel – BE leadership as well as member principals are available always

• Continuing education – twice-yearly meetings, workshops and seminars

How it and you will work:

Are you an educated, highly competent marketing strategist who wants to take your expertise to the next level? Read on:

Are you looking for a proven way to energize your agency with an additional revenue stream - adding an expertise needed by a substantial percentage of the small to midsize businesses in your market – a way to “get in the door” and connect with C-level executives because they value the power of your expertise?

Are you a seasoned professional looking for a way to stay in the game after you sell your agency - with an expertise so valuable, you can command major league consulting fees because you can make a major league difference in the company's bottom line?

Experience the financial rewards of moving yourself and your shop into the 21st century providing a more strategic, consultative approach to helping appreciative clients grow their business (and you’ll be the only professional in your region certified to do it).

Certification is not for everyone. It requires a high level of commitment and dedication to becoming one of the best of the best in this field.