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If you are as passionate about the importance and value of brand today as the Brand Establishment is, then this is the place to sign up. As a registered Brand Establishment website member, you’ll have access to all kinds of relevant, timely and impactful brand information: studies, reports, exclusive blogs and opinions, research, white papers…authored by the Certified Brand Strategists of the Brand Establishment and others in the industry whose opinions we trust and admire. Sign up today and we’ll keep you posted.

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“Our Certified Brand Strategist designations are two of our unique Claims of Distinction… and they open doors.”
Tom Traynor, CBS
Ro Breehl, CBS
BTZ Southwest

“BE certification uniquely defines me competitively. Developing brand distinction is critical for the sustained growth and success of any business.”
Richard Gripp
Ignite

“By far one of the best business decisions I’ve ever made for both our agency and clients.”
Michelle Price Taglialatela, CBS, President
TAG Strategies

“The Brand Establishment is a great resource. The Power of this group working together is remarkable.”
Nila Nealy, CBS
Twenty two

“A strong brand directly correlates to increased corporate worth. Following the BE model allows us to guarantee it.”
Russ Cornelius, CBS
Brand Savants

“BE’s Brand Discovery Process helps us take our clients from brand “wanna-be’s” to brand leaders.”
John G. Most, CBS, President
Most

“BE Certification has differentiated us. Our customers tout us as the only firm in the area that ‘gets it.’”
Bill Hatling, CBS, President
HatlingFlint

“With so many different components that make up the University, the Brand Establishment process for our brand discovery brought clarity and consensus to our uniqueness and differentiation.”
Gail Guge, University of Redlands

Bellwether had little brand equity in the market when we came into the region a couple of years ago but with careful brand discovery and consistent, constant messaging, we are now considered a market leader in our field.
-Deb Rogan, Senior Vice President, Bellwether Real Estate Capital

Most colleges and universities do a lousy job of differentiating themselves and they all pretty much look and sound the same. Our University stands out from the rest as a result of identifying our unique selling propositions and Brand Promise.
-Christine Somosi, John Carroll University

Without the benefit of the foundation-building value of our Turning The Telescope™ session, the VNA would not have achieved brand sustainability throughout the organization.
-Claire Zangerle, President, The Visiting Nurse Association of Ohio
Popular Post
Brand Architecture: House of brands or branded house. Man, have things changed. An Arrow In Our Quiver When the market cools, consider a fur coat. A good-looking brand is more than just another pretty face. Do this or die. Again.
Twitter
Nice case study re: sunflower butter - RT @FlintGroup: Flintster @libbyjuju guest posts for @jaybaer today: http://bit.ly/oEaFD0

@thinkdm2 That said I've been spending way too much time on G+ for my own good, the threaded discussions, notifications and circles rock.
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Brand Insight Assessment (BIA™)

The Brand Insight Assessment (BIA) is an online research tool that helps companies and organizations evaluate the strength of their brand. Unlike traditional marketing research methods that look at the brand from the “outside in” by measuring consumer attitudes, the BIA examines the brand from the “inside out,” by measuring the knowledge and attitude of three of the brand’s most important constituencies: management, employees and channel partners.

The online questionnaire is made available to each of three target audiences to measure specific aspects of a company’s business and marketing performance in the following categories:

• Strategic Approach
• Internal Organization
• Brand Identity and Marketing Communication
• Implementation

BIA Report Deliverables include:

• Executive Summary
• Key Findings
• Recommendations
• Charts and Graphs of Raw Data
• Verbatim Comments