My Account 
Proprietary Research Instruments
Measuring a return on effort from any Brand Development initiative is more easily gauged and tracked with the Brand Establishment’s proprietary products, Internal Brand Pulse™ and External Brand Pulse™. Both instruments take a snapshot of the attitudes, awareness, and perceptions of the brand’s USP’s among various target audiences.
Internal Brand Pulse:
• Measures awareness, acceptance and knowledge base of USP’s among internal audiences - usually Management and Employees
• Establishes a benchmark upon which to measure change in awareness and acceptance of USP’s among internal audiences
External Brand Pulse:
• Measures current opinions and knowledge base of USP’s among external audiences prior to launching External Marketing Communications
• Establishes a benchmark upon which to measure change in awareness and acceptance of USP’s among external audiences
Both types of research are customized and provide strategic intelligence to cost effectively focus the internal and external communications efforts and provide a way to determine the targeted audiences’ understanding and acceptance of the USP’s.
Internally, this is important because if employees don’t support and understand the brand, no one else will. And externally, if the marketplace isn’t aware of the brand’s distinctiveness, it will be Brand X, or worse, a commodity.
This type of research is recommended as an integral part of the Brand Establishment’s Discovery Process.
