Knowledge

The foundation of our brand development process is knowledge – a  wealth of information and expertise gleaned from Jim Hughes’ more than 20 years of experience refining this unique process, from Tony Mikes, founder of the Second Wind Network  and chairman of the BE Certifying Committee, and, in recent years, from the combined experiences of our Certified Brand Strategists nationwide.

Included in this section are Case Histories, opinion pieces (Brand Perspective) and White Papers provided by our Brand Establishment members as well as BE founder Jim Hughes and Tony Mikes.

Knowledge is power. The Brand Establishment is dedicated to building the brand knowledge base and bringing a focused clarity to the science and art of brand development.