Member Firms

Engaging a Brand Establishment principal and his or her firm to work with you is like taking your marketing communications effort through graduate school.

Each BE firm principal or consultant has completed advanced study courses and lab work leading to the mastery of brand development and designation as a Certified Brand Strategist (CBS).  The BE curriculum includes the study and practical application of strategic brand assessment, brand discovery, brand planning, research – including audience analytics, competitive analysis, market factors and trends – brand adoption, ROI measures and business/brand alignment modeling.

Your association with any of these organizations will bring clarity, consensus and a long view to your strategic planning.  They will help you uncover your true brand essence and help you align your business strategy with your newly discovered brand strategy. Only then will all internal and external audiences, employees, strategic partners, sales and marketing have a clear understanding of the value and the uniqueness of your brand.

 And you won’t spend more, just more wisely.