Who We Are
The Brand Establishment, founded by the nationally recognized brand consultant
Jim Hughes (see biography), is a unique consortium of agency principals and consultants nationwide who embrace a contemporary view of brand development and the newest processes involved in the creation and re-creation of valuable brands. Our belief is that brands come from within, not from the perceptions of our audiences or markets.
 In other words, you are what you are, not what you’d like your customers and prospects to think you may be.
Each agency principal or independent consultant is trained and licensed by The Brand Strategies Institute, with its distinguished Faculty and Advisory Board, as a Certified Brand Strategist to facilitate the time-tested and proven brand discovery process called “Turning the Telescope.”
This widely practiced procedure is utilized by literally hundreds of successful marketers in virtually every business category, including:
- Manufacturing
- Retail
- Consumer products
- Business services
- Healthcare
- Banking
- Leisure and hospitality
- Even professional services like law, architectural and accounting firms
Each member firm offers a complete suite of successful brand building tools and services, including:
Consulting:
- Translating business strategy into a brand strategy
- Brand discovery – Turning the Telescope
- Brand positioning – how to build a brand franchise
- Best-practice research and analysis
Implementation:
- Tactical branding initiatives – creating a marketing plan
- Corporate image development – brand identity
- Advertising, public relations, sales promotion
- Website development, Internet marketing, multi-media
- Internalization of the brand – marketing to your staff
Education:
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